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Changing the Face of Pet Adoption

 
 
 
 
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AN INSTANT CONNECTION

To help millions of pets find homes, we rebranded Petfinder to be all about joyful connections created through pet adoption. However, a purely cosmetic facelift wouldn’t do. The world’s largest pet adoption site needed a logo that connected to a deeper meaning.

 
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FINDING "THE ONE"

Unbroken lines in a fluid type-face illustrate the inseparable bond between pets and people, while a nested pet face symbolizes that the perfect pet is out there if you look.

 
 
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ICONS & BEYOND

The logo inspired a custom icon and illustration library that carries the connection motif through every element of the brand.

 
 
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MORE THAN A WORDMARK

The new logo became a symbol of how seamlessly adoptable pets fit into our lives. It appeared in millions of searches, social posts, expos, and videos around the world.

 
 
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