Changing the Face of Pet Adoption
To help millions of pets find homes, we rebranded Petfinder to be all about joyful connections created through pet adoption. However, a purely cosmetic facelift wouldn’t do. The world’s largest pet adoption site needed a logo that connected to a deeper meaning.
Unbroken lines in a fluid type-face illustrate the inseparable bond between pets and people, while a nested pet face symbolizes that the perfect pet is out there if you look.
The logo inspired a custom icon and illustration library that carries the connection motif through every element of the brand.
MORE THAN A WORDMARK
The new logo became a symbol of how seamlessly adoptable pets fit into our lives. It appeared in millions of searches, social posts, expos, and videos around the world.